Girls Make Bank
Girls Make Bank is your go-to podcast for shaking up the sales game. It’s for those who are ready to turn their sales mindset on its head, master the skills to sell strategically, and have fun while doing it!
Jac White, Founder of Honeybees Group, serves up tangible strategies, inspiring interviews, and expert tips that are as fresh as your morning coffee. We’re not just about closing deals and making money—we’re about making it feel good while you do it.
Whether you’re a female entrepreneur, salesperson or consultant, we’ve got the goods to help you ditch the “ick” and transform the way you attract new clients and close deals.
So hit that follow button, grab your girls, and let’s make bank together!
Follow me on LinkedIn: https://www.linkedin.com/in/jacwhite/
Subscribe to our email newsletter: https://www.honeybeesgroup.co/email-signup
Visit us at: https://www.honeybeesgroup.co/
Girls Make Bank
Seen, Heard, Understood: Creating Content That Connects
In this episode of Girls Make Bank, Jac speaks with Lindsay Smith, a copywriter and email marketing expert who helps female entrepreneurs find their voice. Lindsay shares her journey from journalism to advertising to becoming an accidental entrepreneur when she started freelancing after having children. She discusses the power of email marketing, creating content that connects authentically with your audience, and practical strategies for building and maintaining valuable email lists.
Topics Discussed:
- Transitioning from corporate to entrepreneurship
- The importance of website and email as owned marketing channels
- Creating nurturing email sequences that build relationships
- Effective content strategies across multiple platforms
- Setting realistic expectations for email metrics and unsubscribes
- How to create content that makes your audience feel seen, heard, and understood
Connect with Lindsay:
- Join her email list: https://www.lindsaysmithcreative.ca/magic
- Follow her on Instagram: https://www.instagram.com/lindsaysmithcreative/
Visit https://www.honeybeesgroup.co/salescircle to learn more about Sales Circle and join the waitlist!
Follow me on LinkedIn
Subscribe to our email newsletter
Visit us at honeybeesgroup.co
